LinkedIn Benchmark Report 2026
Free monthly LinkedIn data: engagement rates by follower count, format, and post length — plus the best times to post.
Based on 210,000+ public LinkedIn posts · Updated June 2026.
- 2.1% — Median engagement rate (by impressions, all accounts)
- Text + image — Best-performing format (2.56% median engagement)
- Wednesday — Top posting day (Tue–Thu lead the week)
- 7–9 AM — Peak window (audience local time)
Engagement rate by follower count
| Under 1K followers | 3.8% |
| 1K – 5K | 2.9% |
| 5K – 20K | 2.3% |
| 20K – 50K | 1.9% |
| 50K+ | 1.66% |
Engagement rate by post format
| Text + image | 2.56% |
| Document / carousel | 2.41% |
| Poll | 2.18% |
| Text only | 1.92% |
| Native video | 1.71% |
| Article / external link | 1.08% |
Engagement rate by post length
| Under 200 characters | 1.53% |
| 200 – 1,200 | 1.9% |
| 1,200 – 2,000 | 2.3% |
| 2,000+ characters | 2.56% |
Best times to post (relative score)
| Wednesday, 7–9 AM | 100 |
| Tuesday, 8–10 AM | 96 |
| Thursday, 7–9 AM | 93 |
| Monday, 6–7 AM | 85 |
| Tuesday, 12–1 PM | 82 |
| Friday, 8–10 AM | 74 |
Figures are aggregated and normalized from a rolling 30-day sample of public LinkedIn posts surfaced in BAMF's trending discovery feed. Impressions are partially modeled by the BAMF AI Labs engagement estimator where LinkedIn does not expose them; treat these as directional benchmarks (65–90% accuracy), not guarantees. Updated monthly.
How it works
- We aggregate a rolling 30-day sample of public LinkedIn posts.
- We normalize engagement by follower tier, format, and length.
- You get fresh, directional benchmarks — updated every month.
Frequently asked questions
What is a good LinkedIn engagement rate in 2026?
The median is around 2.1% by impressions. Accounts under 1K followers often see ~3.8%, while 50K+ accounts trend toward ~1.66%. Above ~4% is excellent for most accounts.
What's the best time to post on LinkedIn?
Weekday mornings, especially Tuesday–Thursday between 7–9 AM in your audience's timezone, perform best in our data.
How is this benchmark calculated?
It's aggregated from a rolling 30-day sample of public posts, with impressions partly modeled by BAMF AI Labs where LinkedIn doesn't expose them. Treat figures as directional, not guarantees.